WHITE GUIDE NORDIC: Don’t expect traditional porterage upon arrival or ritualistic turndown service at night. Don’t think extra fluff is standard issue, it isn’t, not even at top-notch hotels. Informal hospitality is practically a Nordic invention, reflecting the region’s egalitarian attitudes as well as its exorbitant staffing costs. What you can expect is smart design and clever functionalities that will reduce your need for token white-glove features while genuine assistance will be there when you really need it. If you ask Nordic people, today’s hospitality ideal is “staying with friends”. Of course this notion doesn’t always work out as anticipated, just like it doesn’t always do with friends either.